identity decathlon


Permanent Low Prices

Low Prices are here to stay!

Sport is an everyday activity and it's unfair if you need to wait all year for Clearance to buy that skiing jacket but when you finally do, it's summer and again you wait another year till Christmas to actually wear it.

That's ridiculous, isn't it? We recognize that everybody deserves better and everybody deserves to experience the pleasure and benefits that sports bring to lives.

Yes, we hear you. We are working in every possible way to make more and more sports products accessible.
Hence, introducing another year of Price Drop, which is HERE TO STAY! Finish whatever it is that you're doing and then head out at your convenience to get what you need anytime, anyday.
How do we make Price Drop possible?


Our Search team studies the needs of sports users and looks for new materials, the cheapest and the most adapted, to design quality products.

Our Design team and industrial partners integrate the price from conception to find the most technical solutions at the best price.

Our Conception team selects the materials at the best value for money, without ever cutting down on the quality.

Our Production team continuously optimises production processes to reduce unnecessary costs.

Our Logistics team always optimises our supply chain by reducing the distance between our production sites and sales areas, or by reducing our packaging to reduce any unnecessary waste from our products.

And finally, our Sports Advisors team optimises shelf-stocking, inventories and are equipped with tablets to facilitate travel, reduce costs and better serve you.